Here's a short video where I discuss Reactivating Customers. Enjoy!
Do Better Customers Behave Similarly?
Yes! Which means better customers also deserve Action Streams that are uniquely tailored to them. Here's an example of customers with tw...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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