What Are We Doing?

Here's the way the information looked:

• Call Center Purchases:  Average Discount Percentage = 14%.
• Online Purchases:  Average Discount Percentage = 17%.
• Search Purchases:  Average Discount Percentage = 18%.
• Social Purchases:  Average Discount Percentage = 18%,
• Email Marketing Purchases:  Average Discount Percentage = 33%.

What are we even doing?

If you want your email marketing metrics to look good, yeah, give everything away, have at it.

If you want an email marketing program that your customer respects and generates profit, please, do something creative.