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Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 03, 2021
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Winner Stability
There are pros and cons to what I call "winner stability". This metric captures the rate that last year's winning items mainta...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
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