Getting The Word Out

There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy corner on an afternoon when the official high hit a record of 110 degrees ... on September 9.

There's a group of omnichannel gurus who demand that retailers "just be remarkable", as if that is easy to do.

But there's also a group who thinks that paying somebody $11/hour to stand on a street corner on a 110 degree afternoon and hold a sign for four hours is "doing something".

This is not an example of "love" in retail. If you loved a co-worker, you wouldn't make the co-worker stand outside when it is 110 degrees out and hold a sign. You just wouldn't do that.

There is a gaping void in commerce. Love is being pushed out ... probably has been since the beginning of time.

And this means that you, as somebody who cares, have a huge opportunity to fill that void. Go fill it. There are other ways to get the word out about your appliance event.