Accounting for one out of every fourteen dollars in the UK (click here).
Do what is right for your business ... not what a pundit being paid by a vendor tells you to do.
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They Convinced Us To Buy Engagement
How did they pull that off? Have you ever measured how these socially-sourced "customers" actually behave in their first year with...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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