Here's a customer who buys only from the average price point band ... now look at next year's spend levels.
Expect the customer to spend $12.55 in the low band.
Expect the customer to spend $22.14 in the average band.
Expect the customer to spend $11.03 in the high band.
The average band customer will move up or down ... and that's a good thing, because this customer can be pushed toward more expensive items.
Up next - we review customers who buy from high price point bands.