September 12, 2019

Will The Average Customer Move Up Or Down??

Here's a customer who buys only from the average price point band ... now look at next year's spend levels.

Expect the customer to spend $12.55 in the low band.

Expect the customer to spend $22.14 in the average band.

Expect the customer to spend $11.03 in the high band.

The average band customer will move up or down ... and that's a good thing, because this customer can be pushed toward more expensive items.

Up next - we review customers who buy from high price point bands.

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