May 15, 2019

New Item Spacing

It's common to see "Over 369 New Items" proudly pronounced. That's a good thing!!

It's an even better thing to "premiere" these items ... stagger 'em. Give each item attention, and give each item some space to breathe. Use email marketing to do this.

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Oh, Kohl's

Right out of a soap opera (click here) . A few years ago a Vice President told me that she could not longer hire "the best people"...