For the thirteenth year (#amazing ... a tradition that began in December 2006), Merry Christmas!!
New Customer File Power
There are all sorts of interesting dynamics with new customers. Here we have a case of a brand that is really struggling to acquire n...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
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