Sure the video represents a tender moment in Yankees / Red Sox history (click here), but notice who is sponsoring the section of the wall where the tender moment happens.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Well, You Got Me Fired
I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
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