Amazon 4-Star Store

Here you go - you love reading this stuff (click here). Help me set a record for click-thrus in a blog post.

We had prospect catalogs with winners-only when I was hired by Lands' End in 1990. In 1990!!

What stops you, dear catalog community, from implementing 30 year old ideas that Amazon copies? Be honest.

You can do this stuff ... feature winning items in high-cost channels (catalog) ... feature new merchandise in low-cost channels (email, homepage, landing pages, Facebook, Instagram, Snap, Twitter). What stops you from doing this? Go do it!!!!