September 30, 2018

Amazon 4-Star Store


We had prospect catalogs with winners-only when I was hired by Lands' End in 1990. In 1990!!

What stops you, dear catalog community, from implementing 30 year old ideas that Amazon copies? Be honest.

You can do this stuff ... feature winning items in high-cost channels (catalog) ... feature new merchandise in low-cost channels (email, homepage, landing pages, Facebook, Instagram, Snap, Twitter). What stops you from doing this? Go do it!!!!

Renting

Advertising is largely a rental platform ... you rent space or paper or a click, and it's your job to demonstrate that you made a goo...