If they talk about it in Silicon Valley, it has to be important, right?
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Catalog Craig Paperman on the Amazon Toy Catalog
Yes, this is business fiction. If this isn't your thing, take a break and read this article about Build-A-Bear and their promotion t...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
