Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Borrowing From Others
In football, pro teams liberally borrow from colleges, and colleges happily borrow from high schools. Read this article for details (clic...


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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
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You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...

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