Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Well, You Got Me Fired
I'd run what I now call a "Merchandise Dynamics" project for a brand. This brand was struggling, badly. When I looked at the d...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
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