Hillstrom's Targeting: Extending The Grid
Ok, let's extend the grid concept for email targeting. Let's say you have a customer who has a Primary Category of 2 and a Seco...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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