Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Middling Items
Winners are obviously important, but your middling items ... those performing "in the middle" of your assortment, well, they are i...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
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As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
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