J.C. Penney Won-Lost Record

You keep hearing about the "Retail Apocalypse" ... a term leveraged by a handful of trade journalists to earn clicks by describing the sadness of the current state of retail.

But if you go back a decade or so ... you'll learn that the "Retail Apocalypse" has been in fine form for a long-time.

Here's the won-lost records for J.C. Penney ... for the past decade:

• 2017 = 4-12.
• 2016 = 5-11.
• 2015 = 4-12.
• 2014 = 3-13.
• 2013 = 1-15.
• 2012 = 1-15.
• 2011 = 4-12.
• 2010 = 6-10.
• 2009 = 5-11.
• 2008 = 6-10.
• 2007 = 8-8.

You can see the impact of the Ron Johnson era (back-to-back 1-15 seasons in 2012 and 2013 ... that's Cleveland Browns bad).

But then a "turnaround" was initiated.

How did that work out?

• Not very well ... 3-13 then 4-12 then 5-11 then 4-12.

If you translate sales/profit data into something that the common professional can understand, you clearly demonstrate how woeful retail is (for some companies) ... and has been for a very long time.