Macy's Won-Lost Record

At a recent industry conference, there was a lot of talk about how great Macy's is performing as they "rebuild" their brand.

Macy's gets a lot of positive press ... it's hard to find an industry article that is critical of the brand.

And yet, when we convert their 17-year trajectory into an NFL-style Won-Lost record, we're left unimpressed, aren't we?

• 2017 = 7-9.
• 2016 = 6-10.
• 2015 = 6-10.
• 2014 = 7-9.
• 2013 = 7-9.
• 2012 = 8-8.
• 2011 = 8-8.
• 2010 = 8-8.
• 2009 = 6-10.
• 2008 = 5-11.
• 2007 = 6-10.
• 2006 = 9-7.
• 2005 = 12-4.
• 2004 = 7-9.
• 2003 = 6-10.
• 2002 = 6-10.

No "winning seasons" since 2006.

My goodness.

And the improvements and positive press? It's reflective of a 2017 where Macy's posted a 7-9 season ... a losing record.

See how the formula helps us see if a company is "winning"?

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