May 08, 2017

Seasonal Buying Habits

Red = Above Average Sales.

White = Average Sales.

Blue = Below Average Sales.

Watch the image (click here to visit the website if rss/email doesn't emulate the gif) as it cycles month by month.

When you #personalize your email campaigns and home page / landing pages, you make sure to merchandise 'em with products that align with the geographic location of the customer/visitor, right?

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...