May 08, 2017

Seasonal Buying Habits

Red = Above Average Sales.

White = Average Sales.

Blue = Below Average Sales.

Watch the image (click here to visit the website if rss/email doesn't emulate the gif) as it cycles month by month.

When you #personalize your email campaigns and home page / landing pages, you make sure to merchandise 'em with products that align with the geographic location of the customer/visitor, right?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...