May 30, 2016

Last Chance To Get In On This Run Of The MineThatData Elite Program

We're in the final hours to join this run of the MineThatData Elite Program ... $2,500 buys you a comp segment analysis of your housefile, illustrating merchandise productivity ... a new + reactivated comp segment analysis, telling us how well your customer acquisition plan is performing ... and the weighted averages of all members blended together.

Contact me right now (kevinh@minethatdata.com) to get in on the fun!
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

How File Power Changes at a Customer Level

Here is a simple "weighting" process from a recent project. The coefficients are created, they're smoothed and modeled, and...

  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Retail
    Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...