So many of you have told me you want to attend. Better hurry up and register before the event is sold out, as I'm told is likely to happen soon.
Click here to learn more.
Click here to be taken to the latest version of the presentation, where more than 30% of the slides have changed. Or, if you can see the slides below, please thumb through them right now. But for heaven's sake, register now and don't miss out!!
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Doing The Hard Work
Let's think about this for a moment ... pretend you are a catalog brand that has survived twenty years of "disruption" ... an...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
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You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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