So many of you have told me you want to attend. Better hurry up and register before the event is sold out, as I'm told is likely to happen soon.
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Click here to be taken to the latest version of the presentation, where more than 30% of the slides have changed. Or, if you can see the slides below, please thumb through them right now. But for heaven's sake, register now and don't miss out!!
February 11, 2016
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...