Kevin Hillstrom: MineThatData: Customer Acquisition Must Read: The Story of 2016

November 22, 2015

Customer Acquisition Must Read: The Story of 2016 - 2020

Recall last year - I previewed slides for a presentation at the VT/NH Marketing Group. Well, it's that time, once again!

Here's the working set of slides for the 2016 event. Click here if you cannot see the slides. I will add/remove as we get closer to late March.

Customer Acquisition: The Story of 2016 - 2020 from MineThatData

Give the slides a look - it's Thanksgiving Week and you don't have anything important to do anyway, right?

I'm sure you will disagree with some of the customer acquisition tactics ... so why not leave a comment or send me an email message (kevinh@minethatdata.com) with your suggestions. Or send me a message and let me know what you'd like to see added/removed from the presentation.

Thanks,
Kevin

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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November 22, 2015

Customer Acquisition Must Read: The Story of 2016 - 2020

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