- Catalogs = Judy.
- E-Commerce = Jennifer.
- Mobile = Jasmine.
- Hologram = Jadyn.
April 14, 2014
Amazon: Hologram Marketing
I've been talking about Hologram Marketing for eight years. It's coming (click here).
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...