If you are interested in fifty-five minutes of watching me point out how social media & communities sometimes fail to generate revenue ... then click here!
The conference (click here) was just fantastic - well done on all levels.
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Merchandise Lifetime Value - MLV - Depends On First-Year Performance
Let's say that a new item performs in the bottom 45% of the assortment. Five-Year Cumulative Demand = $348. Let's say that a n...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...