If you are interested in fifty-five minutes of watching me point out how social media & communities sometimes fail to generate revenue ... then click here!
The conference (click here) was just fantastic - well done on all levels.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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What Would An Action Stream Look Like?
The results were absolutely compelling. Let's say the customer last purchased eight (8) months ago, and just visited your website. What ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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