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The next time somebody gives you the whole "we have no choice but to heavily discount in order to remain competitive during these difficult economic times" argument, please share this BEST PRACTICE.
From the corrupt world of Influencer Marketing (click here) .
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...