Courtesy of @kstraw, I present you with the GREATEST ... PROMOTION ... EVER!
Click here to be thoroughly immersed in Black Friday promotional goodness.
The next time somebody gives you the whole "we have no choice but to heavily discount in order to remain competitive during these difficult economic times" argument, please share this BEST PRACTICE.
Merry Christmas!
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Using Discounts To Influence Customer Behavior
The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...