Readers - I may be looking to partner with an attribution/matchback vendor on a thousand lines of interesting code that allows me to see how customers behave in the future, based on advertising investments made today.
Who do you like working with? Why do you like working with them?
Send me an email (kevinh@minethatdata.com) with your preferred attribution/matchback vendor, and what impresses you about the folks you work with.
Thanks,
Kevin
Subscribe to:
Post Comments (Atom)
Profit per New Customer
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
