October 22, 2013

Cupcakes and Marketing

Look at the cupcake closest to us in the image.

Yes, that one is a beauty. You can barely see the cake, can you? A whopping amount of frosting, coupled with a veritable plethora of sprinkle - that's a modern cupcake.

Cupcakes are a lot like marketing. I mean, you don't see people sitting around eating the frosting and sprinkles from a cupcake, throwing away the cake, do you? (unless you're watching a Seinfeld episode about muffin tops - click here).

Take a look at an old-school cupcake:

How much frosting do you see on that cupcake?

Frosting is to cupcakes as discounts/promotions/marketing is to merchandise. We all love more and more and more frosting, until there's just too much frosting there, and then we stop buying cupcakes from the bakery.


The Great Eight

1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...