October 22, 2013

Cupcakes and Marketing

Look at the cupcake closest to us in the image.

Yes, that one is a beauty. You can barely see the cake, can you? A whopping amount of frosting, coupled with a veritable plethora of sprinkle - that's a modern cupcake.

Cupcakes are a lot like marketing. I mean, you don't see people sitting around eating the frosting and sprinkles from a cupcake, throwing away the cake, do you? (unless you're watching a Seinfeld episode about muffin tops - click here).

Take a look at an old-school cupcake:

How much frosting do you see on that cupcake?

Frosting is to cupcakes as discounts/promotions/marketing is to merchandise. We all love more and more and more frosting, until there's just too much frosting there, and then we stop buying cupcakes from the bakery.


1 comment:

  1. At this time it sounds like Movable Type is the preferred blogging platform out there right now. (from what I've read) Is that what you're using on your blog?
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