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New Names From Co-Ops, Google, Facebook Is Not A Strategy
It's a tactic, no doubt about it. And it's a brain-dead easy tactic. Pay somebody, do very little, get new customers. It's ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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