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Virtual Chief Performance Officer: When Shouldn't I Develop An Employee?
Oh, there's a lot of times when you shouldn't develop your employees. Do you have an important project that requires time with a C-L...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...
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