May 24, 2013

Direct Gardening Association - Agenda

Click here for a tri-fold agenda for the Direct Gardening Association conference in Burlington, VT, in July - I'm speaking on Wednesday morning.  Come join me!
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Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...

  • Life Tables and Welcome Programs
    Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
  • Carrying Capacity
    In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...
  • The Life Table
    You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...