Are you located in Eastern Ohio, Southern Pennsylvania, or Maryland? Do you have a free hour during the afternoon of April 4?
I'll be passing through that general area on April 4 ... so I will have time for a meeting, first-come, first served, with catalogers, e-commerce brands, retailers, or other commerce organizations.
Click here to contact me via e-mail.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...