Stop over at the Web Analytics Demystified blog, where Eric T. Peterson was kind enough to publish my essay about five opportunities for Web Analytics professionals to expand our "analytical worldview". Thank you, Eric!!
And if you have a need for some Web Analytics consulting, give 'em a holler!
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There's Email, Again
Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...
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