Stop over at the Web Analytics Demystified blog, where Eric T. Peterson was kind enough to publish my essay about five opportunities for Web Analytics professionals to expand our "analytical worldview". Thank you, Eric!!
And if you have a need for some Web Analytics consulting, give 'em a holler!
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Why do you need a loyalty program (and FYI, before I spent so much time on Customer Development in 2020-2021 I wasn't a fan of 'em, ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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