Stop over at the Web Analytics Demystified blog, where Eric T. Peterson was kind enough to publish my essay about five opportunities for Web Analytics professionals to expand our "analytical worldview". Thank you, Eric!!
And if you have a need for some Web Analytics consulting, give 'em a holler!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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The Case
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
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