You've probably already broached this subject, right? I mean, you've used your web analytics package to thoroughly analyze the future value of customers, right?
AMEX buyers are different than Visa buyers ... Visa buyers are different than Master Card buyers ... Master Card buyers are different than Discover Card buyers (pay attention to the Discover Card buyer), and Discover Card buyers are different than PayPal buyers.
And then, if you have proprietary credit, you've got a whole 'nother set of exciting challenges.
It turns out that the method you choose to pay for your merchandise plays a role in determining the future value of a customer. And this is such an easy thing to analyze, isn't it?
So just do it!
Subscribe to:
Post Comments (Atom)
Hillstrom's Targeting: A Big 'Ole Grid!!
Take a look at this monster! Go ahead, click on it ... I'll wait for you. Welcome back! This table is for the best cust...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
No comments:
Post a Comment