You've probably already broached this subject, right? I mean, you've used your web analytics package to thoroughly analyze the future value of customers, right?
AMEX buyers are different than Visa buyers ... Visa buyers are different than Master Card buyers ... Master Card buyers are different than Discover Card buyers (pay attention to the Discover Card buyer), and Discover Card buyers are different than PayPal buyers.
And then, if you have proprietary credit, you've got a whole 'nother set of exciting challenges.
It turns out that the method you choose to pay for your merchandise plays a role in determining the future value of a customer. And this is such an easy thing to analyze, isn't it?
So just do it!
Subscribe to:
Post Comments (Atom)
Existing Merchandise Links to New Merchandise
Here's a trend that keeps coming up: A new CEO is hired because a brand isn't performing well. The new CEO brings in a new Mer...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
No comments:
Post a Comment