Dear Catalog CEOs:
If you are in the B2B world, then you are probably attending the Merit Direct Co-Op this week. This is a wonderful forum for B2B leaders to discuss various topics and issues.
True catalog brands are really not competing with each other anymore. Heck, there's enough trouble out there on the horizon from low-price online brands and retail big-box monsters, all of whom are eroding your market share! There's never been a better time to be collaborative, to work with fellow catalogers and to learn from each other.
It's time for a shift in thought ... work with your fellow catalogers, and learn from each other. There are too many forces out there looking to take business from catalogers via other channels, so use forums like the co-op this week to foster relationships with like-minded individuals.
Subscribe to:
Post Comments (Atom)
Fake File Power
Here's a case where a $20 purchase leads to a potentially unethical $50 charge ( click here ). I had a call a few years ago with th...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.