- Catalog performance.
- Website performance.
- Merchandise performance.
July 13, 2010
A Quick Quiz For Catalogers
If business is not performing to expectations, where do you invest the most attention, and why? Prioritize these areas in order from most important to least important.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...