- Catalog performance.
- Website performance.
- Merchandise performance.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
Website then Merchandise then Catalog. Getting customers to the site is hard enough so make sure you the ones you do get buy. You should be able to understand this quickly and make changes easily. I put merchandise second because if the merchandise sucks then you lose all of your retention customers and they should be your prime target for catalog/email. Look at catalog last.
ReplyDeleteThank you Dan!
ReplyDeleteI would always put merchandise 1st because if the shop doesn't have the item I want I don't care how nice it is, I would not buy.
ReplyDeleteThen it comes down to web vs. catalogue. And while catalogue has the bigegr impact, web has a more immediate impact on finding customers as well as converting web and catalogue customers. That would see web 2nd for me.
I, too, like to evaluate merchandise first.
ReplyDelete