July 13, 2010

A Quick Quiz For Catalogers

If business is not performing to expectations, where do you invest the most attention, and why? Prioritize these areas in order from most important to least important.
  • Catalog performance.
  • Website performance.
  • Merchandise performance.
Discuss.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...