- Catalog performance.
- Website performance.
- Merchandise performance.
Subscribe to:
Post Comments (Atom)
It's Your Fault, Part 2
A few days ago I told you a story from my time at Eddie Bauer. As the new Circulation Director, it didn't take long for the problems ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Website then Merchandise then Catalog. Getting customers to the site is hard enough so make sure you the ones you do get buy. You should be able to understand this quickly and make changes easily. I put merchandise second because if the merchandise sucks then you lose all of your retention customers and they should be your prime target for catalog/email. Look at catalog last.
ReplyDeleteThank you Dan!
ReplyDeleteI would always put merchandise 1st because if the shop doesn't have the item I want I don't care how nice it is, I would not buy.
ReplyDeleteThen it comes down to web vs. catalogue. And while catalogue has the bigegr impact, web has a more immediate impact on finding customers as well as converting web and catalogue customers. That would see web 2nd for me.
I, too, like to evaluate merchandise first.
ReplyDelete