July 13, 2010

A Quick Quiz For Catalogers

If business is not performing to expectations, where do you invest the most attention, and why? Prioritize these areas in order from most important to least important.
  • Catalog performance.
  • Website performance.
  • Merchandise performance.
Discuss.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...