Abt Electronics has a page featuring items that you can pre-order, items that are not yet available.
This is yet another e-commerce tactic that is under-utilized ... there's nothing wrong with "priming the pump", if you will.
What are examples of brands that you think do a good job of building anticipation for new merchandise?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
How Do You Know It's Working Properly?
About six months ago one of you reached out to me to tell me that you were having "wild success" via a fusion of AI and customer r...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
Amazon is masterful at "priming the pump"- probably the best in the business.
ReplyDelete