April 15, 2010

Point of View: Abt Electronics

Abt Electronics has a page featuring items that you can pre-order, items that are not yet available.

This is yet another e-commerce tactic that is under-utilized ... there's nothing wrong with "priming the pump", if you will.

What are examples of brands that you think do a good job of building anticipation for new merchandise?

$10,000,000 Market Cap per Employee?

That's what is mentioned in this transcript of a podcast ( click here ). How many employees do you have and what is your market cap...