Abt Electronics has a page featuring items that you can pre-order, items that are not yet available.
This is yet another e-commerce tactic that is under-utilized ... there's nothing wrong with "priming the pump", if you will.
What are examples of brands that you think do a good job of building anticipation for new merchandise?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 15, 2010
Point of View: Abt Electronics
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Amazon is masterful at "priming the pump"- probably the best in the business.ReplyDelete