Abt Electronics has a page featuring items that you can pre-order, items that are not yet available.
This is yet another e-commerce tactic that is under-utilized ... there's nothing wrong with "priming the pump", if you will.
What are examples of brands that you think do a good job of building anticipation for new merchandise?
Subscribe to:
Post Comments (Atom)
Real-Time File Power Decisions
Here's one for you ... the Oakland A's will not broadcast on terrestrial radio ... you can stream their radio-based games online fr...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Amazon is masterful at "priming the pump"- probably the best in the business.
ReplyDelete