What are you doing next Tuesday?
How about joining me in Berlin to attend ECOM? My talk is about ten trends shaping catalog marketing, and in fact, I won't provide ten trends, I'll share at least 27 different strategies and issues that are driving the future of catalog marketing.
Click here (German, English) to see the star-studded lineup!
I look forward to meeting all of my European readers at ECOM in Berlin next week.
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The Great Eight
1 - You must know who your AUDIENCE is. Your customer is different from your audience. Your audience represents the pool of prospects who m...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
