- Paul Fredrick MenStyle has a box on the homepage if you heard about their brand on a television commercial --- allowing you to enter the password from the commercial. Nice tracking tool!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 25, 2009
Multichannel Solutions From The Catalog Success 200
A sampling of some of the multichannel solutions offered by companies in The Catalog Success 200.
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Let's Insert a Bit of Reality
Yeah, I'm a little tired of reading about the neuroscience of print and emotional engagement. Let's think about the actual / quantif...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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I'm frequently asked for project endorsements. And for obvious reasons, clients want to keep their results as secret as possible. Howe...
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