The heading says "Expert: Giveaways Can Work Better Than Discounts".
Of course, the spirit of the article isn't to instruct us to give everything away.
But at some point, we have to stop the marketing hype that suggests we can solve all of our problems by giving the customer something for nothing. Multichannel Forensics work continually shows that customers move from full price to discounts to freebies ... they don't move the other direction nearly as fast.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Have You Ever Looked At Performance This Way?
I bring this up annually. But the analysis is so darn much fun! Take every customer who purchased between Black Friday and Cyber Monday last...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.