The heading says "Expert: Giveaways Can Work Better Than Discounts".
Of course, the spirit of the article isn't to instruct us to give everything away.
But at some point, we have to stop the marketing hype that suggests we can solve all of our problems by giving the customer something for nothing. Multichannel Forensics work continually shows that customers move from full price to discounts to freebies ... they don't move the other direction nearly as fast.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.