April 10, 2009

I Almost Predicted Something Accurately!!!!!!!!!

Most of my 2009 predictions aren't going to come to fruition.

But one will come close --- read the Multichannel Merchant article on a "Summer Sale" for catalogers.

Here was my prediction:
  • The ACMA will partner with the USPS to offer catalog brands a significant one-time mailing discount in November 2009, in response to dramatic reductions in catalog mailings during Q1-Q2 2009.

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