February 18, 2009

Libey's DailyDM

I've read the commentary on Twitter and other blogs in the past day, so I'll forward this to you as well.

Don Libey has launched Libey's DailyDM, a portal, if you will, in to everything that is direct marketing, be it online marketing or direct marketing or catalog marketing or hologram marketing!

Give it a try --- see if you can find interesting commentary or viewpoints!

Full Disclosure: Mr. Libey edited and published two of my books.

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...