February 18, 2009

Libey's DailyDM

I've read the commentary on Twitter and other blogs in the past day, so I'll forward this to you as well.

Don Libey has launched Libey's DailyDM, a portal, if you will, in to everything that is direct marketing, be it online marketing or direct marketing or catalog marketing or hologram marketing!

Give it a try --- see if you can find interesting commentary or viewpoints!

Full Disclosure: Mr. Libey edited and published two of my books.

How Rebuy Rates Are Impacted By Price

Look at annual rebuy rates by items purchased last year and average price per item purchased. As prices increase, the probability o...