Ok all of you multichannel best practice mavens, here's one for you to chew on.
Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.
Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.
Subscribe to:
Post Comments (Atom)
The MineThatData Elite Program!!
It's time for the third-and-final run of 2018 for The MineThatData Elite Program!! As usual, you'll get our array of rolling tw...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
