Ok all of you multichannel best practice mavens, here's one for you to chew on.
Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.
Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
September 27, 2008
Ann Taylor Credit Card Program: Multichannel Marketing Best Practice?
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