Ok all of you multichannel best practice mavens, here's one for you to chew on.
Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.
Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.
Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.
Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.