September 27, 2008

Ann Taylor Credit Card Program: Multichannel Marketing Best Practice?

Ok all of you multichannel best practice mavens, here's one for you to chew on.

Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.

Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.

What Is Your Version Of The $1.50 Costco Hot Dog?

Read this . Now discuss what your version of the $1.50 hot dog is at the company you work for.  Merchandise can be a low-cost / no-...