September 27, 2008

Ann Taylor Credit Card Program: Multichannel Marketing Best Practice?

Ok all of you multichannel best practice mavens, here's one for you to chew on.

Ann Taylor introduces a credit card program, with direct mail and e-mail marketing of the card provided by Alliance Data Systems Corp.

Read the article, then let the audience know if you think it is a best practice to have a third party market a credit card for a brand like Ann Taylor.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

The Problem With Retail

We've got three types of traffic in retail. EARNED:  This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...