August 20, 2008

NEMOA --- Growing Green This September

Catalogers are sometimes stuck in a dilly of a pickle. On one side of the spectrum is the need to keep catalogs in the mail to grow sales. On the other side are the environmental issues associated with growing sales via catalog mailings.


My friends at NEMOA were first to offer me a chance to speak at a conference, so I am more than happy to share with you things happening at NEMOA. In this case, they extended their early bird discount for the Fall 2008 conference through August 25. The conference is focused "... on the sustainability --- of the catalog industry".

On September 17-19, some of the best thinkers in the catalog/etail world will be gathering in Burlington, Vermont. The theme of NEMOA’s Fall ’08 Conference is “Growing Green”.

On Wednesday and Thursday, industry leaders will present best practices for ways to grow a business, stay green, and stay profitable.

On Friday, NEMOA’s “Virtual Tour” features six Internet experts, including Rick Klau from Google, who will walk NEMOA attendees through best practices in redesign, SEO, email marketing, RSS, web analytics, and paid search.

Visit the NEMOA website for more details.

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