Kevin Hillstrom: MineThatData: Crosstown Traders

August 26, 2008

Do you think that Orchard Brands will analyze Multichannel Forensics across more than thirty catalog brands? Wow. $35 million. Talk about a co-op database. For the e-commerce pureplay, keep an eye on this, you're watching the future unfold right in front of you.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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August 26, 2008

Crosstown Traders

National Mail Order Catalog Day