August 26, 2008
Do you think that Orchard Brands will analyze Multichannel Forensics across more than thirty catalog brands? Wow. $35 million. Talk about a co-op database. For the e-commerce pureplay, keep an eye on this, you're watching the future unfold right in front of you.
Here you go, click here.
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...