August 26, 2008

Crosstown Traders

Do you think that Orchard Brands will analyze Multichannel Forensics across more than thirty catalog brands? Wow. $35 million. Talk about a co-op database. For the e-commerce pureplay, keep an eye on this, you're watching the future unfold right in front of you.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...