On January 8, 2001, I began my employment stint at Nordstrom as Vice President of Direct Marketing. The stock price was $8.33.
On March 9, 2007, I completed my employment tenure at Nordstrom. The stock price was $50.63.
On July 11, 2007, the stock price is $27.38.
How much of the stock price is due to my brilliant shepherding of the Database Marketing function at Nordstrom?
This is one of the challenges we face when evaluating talent.
Leaders are caught in updrafts and downturns. How the leader deals with updrafts and downturns manifest itself in the profit and loss statement. And during a time when Nordstrom stock declined by thirty percent (fiscal year ending 2/2008) Nordstrom actually posted a year of record profits.
Here's our forecast case from yesterday. If I substitute in 2,250 new items per year instead of 1,577, and if I assume that the...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...