They Convinced Us To Buy Engagement

How did they pull that off?

Have you ever measured how these socially-sourced "customers" actually behave in their first year with your brand?

Have you ever measured what these socially-sourced "customers" purchase in their first purchase?

Have you ever linked first-purchase attributes to future behaviors?

Are you buying customers, or are you buying engagement? They've convinced us to buy engagement, haven't they?

Don't tell me you don't do this because you don't have the resources to do this. You have the resources to do this. I'm right here, 24/7/365 waiting for you to ask me to do it.. You are choosing to not do it. Your favorite agency is more than happy to do the work for you. You are choosing not to ask them to do it. If your analytics team won't perform the work for you, hire yourself a new analytics team ... they are there to serve you.

We're painfully close to AI taking over your customer acquisition activities. It's time for you to know what you getting for all of the money you're spending. Are you helping or harming the viability of your business?

P.S.:  Several weeks ago somebody reached out to me because they were having problems with new customers. This brand spends high seven-figures acquiring customers. The individual told me he didn't have "budget" to pay for the analysis. Ha! This person happily spends high seven-figures acquiring customers but doesn't have $15,000 - $30,000 to understand what he's getting for his investment? This person doesn't want to know the answer. How many people have you worked with who truly don't want to know the answer?