For those of you who were in attendance today and asked for digital copies of the presentation, here you go: Non-Traditional Online Customer Acquisition.
If you weren't in attendance, download this version instead.
Thanks to all of you who stopped by to say hello at some point over the past three days, I really enjoyed meeting so many enthusiastic direct marketers!
And for those of you who quizzed me on my position about best practices, I'm not against best practices, I'm against blind adoration of best practices without testing what is appropriate for your brand. I did enjoy the discussion!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
There Are Subtle Differences
I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differe...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.