2,300 white collar jobs is ... substantial.
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How Much Does Productivity Need To Increase To Cover Cost Increases?
You're told that if you are more strategic, if you execute better, you will increase productivity and cover the paper / printing / posta...
Kevin,
ReplyDeleteMacy's has strived the most in the last 2 years to be THE multichannel industry. They merged with MAYCO to create a huge national chain under one name(destroying legacy of several regional names in process), mailed catalogs, a magazine called M, $100 million on a national advertising campaign featuring celebs as diverse as Usher, Jessica Simpson and Donald Trump, a brand new facility and focus on their website, and concentrated on a few select "exclusive" brands.
Sounds like the right formula?
In your opinion, Kevin,(and your readers) what went wrong and how would you correct?
K
I won't speak for Macy's, because history may prove them right. Five years ago, pundits said department stores were dead ... I worked at a department store, 50,000 of my co-workers proved a handful of pundits wrong.
ReplyDeleteAll I will say is that booksmarts and best practices do not equal multichannel brilliance.