2,300 white collar jobs is ... substantial.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
Kevin,
ReplyDeleteMacy's has strived the most in the last 2 years to be THE multichannel industry. They merged with MAYCO to create a huge national chain under one name(destroying legacy of several regional names in process), mailed catalogs, a magazine called M, $100 million on a national advertising campaign featuring celebs as diverse as Usher, Jessica Simpson and Donald Trump, a brand new facility and focus on their website, and concentrated on a few select "exclusive" brands.
Sounds like the right formula?
In your opinion, Kevin,(and your readers) what went wrong and how would you correct?
K
I won't speak for Macy's, because history may prove them right. Five years ago, pundits said department stores were dead ... I worked at a department store, 50,000 of my co-workers proved a handful of pundits wrong.
ReplyDeleteAll I will say is that booksmarts and best practices do not equal multichannel brilliance.