I ran across this Smartmoney article from nine years ago, asking "Can Lands' End Make It on the Web?"
Entertain yourself with stories of Fingerhut, Federated, Shop at Home, Lands' End and Spiegel.
Most interesting to me is the significant transformation each of these companies went through since this article was written in early 1999. Keep this in mind when pundits tell you what you "have to do" to survive in our multichannel world.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
World Series of Poker
You know I enjoy Weather, and Pickleball, and Ryan Hall Y'all (which is weather again), and Headphones. I also thoroughly enjoy YouTube ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
I'm frequently asked for project endorsements. And for obvious reasons, clients want to keep their results as secret as possible. Howe...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.