I ran across this Smartmoney article from nine years ago, asking "Can Lands' End Make It on the Web?"
Entertain yourself with stories of Fingerhut, Federated, Shop at Home, Lands' End and Spiegel.
Most interesting to me is the significant transformation each of these companies went through since this article was written in early 1999. Keep this in mind when pundits tell you what you "have to do" to survive in our multichannel world.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
There Are Subtle Differences
I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differe...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Yes, Gliebers Dresses is a fictional series designed to get us to think about things ... if business fiction is not your cup of tea, why no...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.