Last year we had a healthy number of submissions (see these four submissions). This year, zip.
So click on one of those links, and enjoy "retro" content!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Customer Development: First Order Attributes
The customer tells us an awful lot while placing a first order. The customer is giving us all sorts of subtle hints about whether the custom...


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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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