Last year we had a healthy number of submissions (see these four submissions). This year, zip.
So click on one of those links, and enjoy "retro" content!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
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If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
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