May 21, 2007
Seattle DMA Event: Conference Slides
Thanks very much to those of you who joined me for my talk today at the Seattle DMA event, "Market To The Max". A great crowd, and great questions! Follow this link to download slides from the presentation.
Think Amazon is innovative? Read this and tell me what you think ( click here ).
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...