Here are a few good articles from the Friends of MineThatData.
Occam's Razor: A good discussion about measuring the "real" conversion rate.
Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.
Rimm-Kaufman Group: A discussion with catalog expert John Lenser.
Digital Solid is hosting this week's Carnival of Marketing.
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Page Counts When Bifurcation Hurts All Other Customers
Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...