Here are a few good articles from the Friends of MineThatData.
Occam's Razor: A good discussion about measuring the "real" conversion rate.
Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.
Rimm-Kaufman Group: A discussion with catalog expert John Lenser.
Digital Solid is hosting this week's Carnival of Marketing.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
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