Here are a few good articles from the Friends of MineThatData.
Occam's Razor: A good discussion about measuring the "real" conversion rate.
Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.
Rimm-Kaufman Group: A discussion with catalog expert John Lenser.
Digital Solid is hosting this week's Carnival of Marketing.
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What Would You Do?
You become a New Marketing Leader ... let's say it is at an Apparel company. Two things are happening. Womens Merchandise has a +3% ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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