Here are a few good articles from the Friends of MineThatData.
Occam's Razor: A good discussion about measuring the "real" conversion rate.
Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.
Rimm-Kaufman Group: A discussion with catalog expert John Lenser.
Digital Solid is hosting this week's Carnival of Marketing.
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Perception
Free shipping sends one message. You're willing to stand behind your prices, but you are willing to absorb losses from an operational...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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