Kevin Hillstrom: MineThatData: Friends of MineThatData: November 19, 2006

November 19, 2006

Here are a few good articles from the Friends of MineThatData.

Occam's Razor: A good discussion about measuring the "real" conversion rate.

Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.

Rimm-Kaufman Group: A discussion with catalog expert John Lenser.

Digital Solid is hosting this week's Carnival of Marketing.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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Kevin Hillstrom: MineThatData

November 19, 2006

Friends of MineThatData: November 19, 2006

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