November 19, 2006

Friends of MineThatData: November 19, 2006

Here are a few good articles from the Friends of MineThatData.

Occam's Razor: A good discussion about measuring the "real" conversion rate.

Luna Metrics: Twelve highly-detailed suggestions on improving blog conversion.

Rimm-Kaufman Group: A discussion with catalog expert John Lenser.

Digital Solid is hosting this week's Carnival of Marketing.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...