There Are Subtle Differences

I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differences by channel.

A company had two skus that were quite similar.

• A "Minions" Child Blanket.
• A "Charlie Brown" Child Blanket.

When analyzed, each item was preferred by different customers.

• The "Minions" blanket was preferred by Product Listing Ad customers.
• The "Charlie Brown" blanket was preferred by customers placing phone orders at the Call Center.

What are the results telling us?

It's essentially the same item, same "style" if you will. One sku aligns with an older generation, one sku aligns with a younger generation.

Every one of you have items that appeal to different audiences. Knowing which items align with different audiences allows you to properly align your brand toward the future.