Direct Magazine ran a recent article by Ken Magill titled "It Could Get Ugly". He references comments made by Epsilon Interactive Vice President Michael Della Penna about all-image e-mails being suppressed by large e-mail service providers like Google, AOL or Microsoft.
The executive offers scary comments like "you're going to get slaughtered online this year" and you are "in for a horrendous online holiday shopping season", if you don't address HTML-only e-mail image problems.
Give Mr. Della Penna credit for trying to help marketers with a potential credit. But don't be frightened into thinking your business is heading toward a horrendous online shopping season, or that you're going to get 'slaughtered' online. Neither will happen. E-mail is one part of a total online strategy that includes online marketing, search, catalogs, direct mail, affiliates, you-name-it! I'll revisit this topic in January, and we'll see if anybody got 'slaughtered' by this issue.
Subscribe to:
Post Comments (Atom)
When Marketing Channels Die
Remember your homework assignment from last week ? In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 w...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.